UK web hosting provider UK2.NET announced earlier this week it is offering free web analytics and SEO tools to any customer purchasing either one of its Business or Business Cloud hosting packages.
The move is aimed at improving business’ SEO and educating companies on understanding how their customers interact with their website.
By offering these free value-added tools, which UK2 says are valued at $79 a year, the company is able to differentiate their hosting services from their competitors.
Stats 2 is a UK2-developed web analytics tool that helps users monitor their Internet traffic and records crucial data such as bounce rate, time spent on pages and click-through rate.
Using this information, businesses can develop a better understanding of how their customers behave and tailor their sites to ensure a higher conversion rate.
Additionally, seeing what customers spend time looking at can also help a business’ product development by showing what sort of products customers are looking for.
SEO Tools is a bundle of 77 professional tools that help users to analyze and monitor a site’s search engine optimization, as well as suggest improvements, monitor the site’s rankings, and keep tabs on its link profile.
UK2 is also waiving its usual one-off charge for Facebook integration, enabling businesses to link their website to social media for free, allowing greater customer outreach and interaction.
“We’re seeing that often our business customers are looking for more than just a hosting package,” says Martin Baker, managing director of UK2, “they want tools that are going to help them grow their online business in real, practical ways. By including these tools for free in our business hosting packages, we hope that UK2 customers will find themselves better equipped to understand their customers and develop their websites accordingly.”
Earlier this year, UK2.NET was hit by a major DDoS attack.
Talk back: Are you currently offering your customers free SEO or web analytics tools with your cloud hosting packages? Do you think that this is something that will benefit your customers? Let us know in the comments.
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Source : http://www.thewhir.com/web-hosting-news/uk-web-host-uk2-offers-free-web-analytics-seo-tools-with-cloud-hosting
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